Human resource tools and information whenyou need them

Survey Genie

for BOTH Customer & Employee Surveys

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Survey Genie - Customers


Ingenious Survey Generator

Discover the problems that prevent your employees from giving 100%.

Find out what your customers and prospective customers want so that you can give it to them.

Survey Genie was developed by Dr. William Steinberg, the internationally acclaimed survey consultant, to help you easily create your own professional surveys without paying for high priced consulting services.

The Survey Genie contains everything you need to:

  • Develop complete surveys effortlessly.
  • Capture your data quickly.
  • Produce colorful graphs and tables in minutes.
  • Obtain the information you need to expand your business, sales and profits.

The Survey Genie is a complete survey package. It will help you, with remarkable ease, to get the employee input you need in your organization. There is no faster or more efficient way to create, run, and analyze professional quality surveys. With the Survey Genie you will get extensive, time-saving help at every step of the process.


To get you started quickly, the Survey Genie comes with 400 professionally developed questions which you may use as is or modify to suit your needs. The customer question database covers 20 topics related to customer/market research surveys while the employee question database covers 41 topics related to employee surveys. In addition, as a bonus, when you register you will get over 1,000 additional sample questions plus three professionally developed sample surveys.


  • Accountability
  • Action Bias
  • Autonomy
  • Bureaucracy
  • Communication
  • Company Benefits
  • Control
  • Coordination
  • Customer Service
  • Decision-Making
  • Equal Employment Opportunity (EEO)
  • Excitement
  • Goal Setting
  • Innovation
  • Inter-Departmental Harmony
  • Involvement
  • Job Content
  • Job Security
  • Long Range Planning
  • Management
  • Meetings
  • Motivation
  • Organizational Structure
  • People Orientation
  • Performance Appraisal
  • Personnel (HR) Department
  • Physical Environment
  • Problem-Solving
  • Product/Service Quality
  • Productivity
  • Recruitment
  • Safety
  • Stability
  • Team Development
  • Technology
  • Training and Career Development
  • Union/Management Cooperation
  • Work Pressure
  • Work Standards


General Topics

  • Importance
  • Advertising
  • After Sales Service
  • Customer Service
  • Organization Image
  • Physical Environment
  • Pricing
  • Product Image
  • Product Quality
  • Telephone Service

Specific Industry Topics

  • Business to Business
  • Financial Services
  • Hospitals
  • Hotels
  • Municipalities
  • Professional Service Firms
  • Repair Shops
  • Restaurants
  • Retail Stores
  • Supermarkets

Here are a few sample applications:

  • Market Research
  • Customer Surveys
  • Employee Surveys
  • Managerial Assessments
  • Training Needs Analysis
  • Course Evaluations
  • Exit Interviews
  • TQM Assessments
  • Product Evaluations
  • Work Attitudes
  • Membership Surveys
  • ... and an unlimited number of others

The Survey Genie allows you to create exactly the questionnaire you want. You can add an introduction, produce separate questionnaires and answer sheets or a combined questionnaire/answer sheet. You can even export the survey to your favorite word processor to add finishing touches.

Your findings are displayed in custom graphs and tables that you create by simply choosing the type of output you want. Scores by individual question, summarized by topic, and broken down by demographic variables are all easily produced. Statistics include means, standard deviations, and frequency distributions. For even more sophisticated analysis, the data can be automatically produced in ASCII format for export to statistical or graphics software. (This last feature requires the FREE upgrade to Survey Tools for Windows which you get when you register.)


Nothing could be easier or faster. The Survey Genie creates a custom data entry screen for your survey. For even large surveys, data entry should take less than one minute per respondent. You can also put the survey on a disk and have respondents complete it on any PC. Or you can set the survey up on a network. Survey Genie - Gold offers even more features. (See them below.)


Any IBM PC or compatible with Windows 95, 98, 2000, XP or newer, 15 MB hard disk storage space, and a CD-ROM drive.

Survey Genie - Employees & Customers $179.95

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