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Secrets of Power
Negotiating for Salespeople

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Secrets of Power Negotiating for Salespeople

Author: Roger Dawson

Inside Secrets from a Master Negotiator

Secrets of Power Negotiating for Salespeople is the most complete book ever written specifically for salespeople about the process of negotiation. It will enable any salesperson to take a quantum leap in sales.

The goal of most negotiations is to create a win-win situation. Imagine if you could win every negotiation and leave the other person feeling like he or she has won too. This book teaches you how to be the power sales negotiator that can do exactly that. You will always come away from the negotiating table knowing that you won and knowing that you have improved your relationship with your buyer. Roger Dawson gives salespeople an arsenal of tools that can be implemented easily and immediately.

In addition, he shows salespeople how to:

  • Use pressure points to control the negotiating situation.
  • Downplay the importance of money.
  • Ask for more than you expect to get.
  • Negotiate with individuals from other cultures.
  • Master the nine elements of power that control negotiating situations.

Secrets of Power Negotiating for Salespeople 255 pages (6" X 9" Softbound)

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