By the Numbers is a step-by-step guide that shows you how to create a winning case for your new idea, project, or proposal -- using the power of numbers. From determining what numbers you need (and where to find them) to presenting them in the most powerful and persuasive way, By the Numbers gives you everything you need to turn your stroke of genius into reality.

Packed with valuable advice and practical suggestions from people who are experts at convincing others of the value of their ideas, By the Numbers shows you how to:

• Research your company's strategy and goals to make sure your idea helps accomplish them.
• Determine if your idea is in keeping with industry trends.
• Gather all the information, facts, and figures needed to win approval for your plan -- in other words, make the numbers work for you.
• Build alliances with key players and create a broad base of support for your idea well before your formal presentation.
• Create a compelling business case tailored to best represent your ideas.
• Anticipate critical questions -- and have convincing answers ready.
• Assess your audience and design a presentation style that will appeal specifically to them.
• Give a flawless performance that's guaranteed to make the sale.

By the Numbers -- 286 pages (6" X 9" Hardback)
$22.95