Author: Richard Axelrod

Simply put, Terms of Engagement, shows you how engaged employees make change happen. Building engagement is crucial for every organization. But the traditional top-down coercive change management approach - in which leaders "light a fire" under employees - actually discourages engagement.

Richard Axelrod offers a better way. After debunking six common change management myths, he offers a proven, practical strategy for getting everyone - not just select committees or working groups - enthusiastically committed to organizational transformation. This revised edition features new interviews - everyone from the vice president of global citizenship at Cirque du Soleil to a Best Buy clerk - and new neuroscience findings that support Axelrod's model. It also shows how you can foster engagement through everyday conversations, staff meetings, and work design.

Terms of Engagement 228 pages (6" X 8" Softbound)
$29.95