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The Advantage

January 2004

Volume 16, No. 3, January, 2004
Employee Management Consulting, Training and Support Newsletter

The Management Advantage, Inc.
P.O. Box 3708, Walnut Creek, CA 94598
(925) 671-0404 - FAX: (925) 825-3930

Please Note: The Advantage is published quarterly for the benefit of our clients and friends. The information contained herein has been abridged from numerous sources and should not be construed as legal advice or opinion, and it is not a substitute for the advice of counsel.

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Also take a look at other issues.

In This Issue

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Why Employee Satisfaction Surveys are Good for Business


by Elliott Brown

As the economy begins to strengthen, many managers are going to have a rude awakening. Turnover among their employees, including some of their best, will significantly increase, and recruitment may become more difficult.

These employers may be puzzled about why this is happening, especially because they’ve seen and heard little in the past three years to suggest discontent among their people.

Some will attribute the loss of employees to the improving economy and the greater availability of job options. While this may partially account for the situation, there may well be another, more fundamental explanation: They really don’t know what their employees are thinking and feeling about their work experience. And they don’t know because they haven’t asked.

As HR professionals, you know that the cost of replacing just one $50,000 a year manager can be $50,000 to $100,000 or more when hiring, training costs and lost productivity are accounted for. One would think, therefore, that the investment of $25, $50, or even $100 per employee to reduce turnover would be a no-brainer. Yet many companies fail to make that investment.

Why is this so? I’ve found that there are three primary reasons why company leaders fail to conduct employee surveys:

  1. they feel comfortable that they know what their employees are thinking
  2. they don’t believe the benefits of a survey outweigh the costs
  3. they are concerned that issues will arise that they can’t, or don’t want to, address

My response to reason (1) is simple: If you think you know what’s on the minds of your employees, but you haven’t given them a safe way to express it, you’re probably wrong. In my more than thirty years of experience, both as a manager and a consultant, I’ve seen this statement proven over and over again.

Even the best, most progressive, most humanistic and well-meaning managers need to recognize that their position in the organization’s power structure will discourage the kind of open and honest communication that they desire, work to create, and rightfully deserve. While we would like employees to take responsibility for their suggestions, issues or criticism, it is only by providing a way for them to do so anonymously that we can ensure that they will express themselves freely and honestly.

Regarding reason (2)—that the benefits don’t outweigh the costs—I’ve already indicated above how retaining even one middle manager saves more than the cost of performing the survey. While perhaps impossible to prove, given the existence of so many other variables, experience suggests that a well-designed survey combined with an effectively executed follow-up plan has a positive impact on employee retention. Companies that take the time to survey, and take action to remedy problems, send a powerful message to employees that they are valued, one of the most fundamental elements contributing to employee retention.

And there are many more benefits.

When employee surveys are regularly conducted, and their results are acted upon, they not only help improve retention, they also:

  • act as an early-warning system, enabling you to uncover existing or potential problems before they get out of hand
  • help you identify and remove barriers to employee productivity
  • help you to better understand your employees’ expectations
  • enable you to understand their reaction to recent changes, new projects or initiatives, and new products or services
  • reinforce a culture that says employees’ opinions are respected
  • involve everyone in the company in the continuous improvement process
  • enable you to measure your progress in improving employee satisfaction
  • assist you in making resource allocation decisions

So ask yourself, do you know how your employees would answer the following questions?

  • Are they and their opinions are valued?
  • Do working conditions support peak performance?
  • Do they have the tools, technology, skills, information, and other resources they need to do their jobs well?
  • Do they feel supported by co-workers, supervisors and Management?
  • How do they feel about communication and teamwork within the organization?
  • What do they think of your company’s products and services?

If you don’t know the answers to these questions, straight from your people, you’re squandering a key opportunity to improve your business results. After all, your people are your most valuable asset. Their collective knowledge, skills and insights are your greatest resource.

Employee surveys are not just for improving employee satisfaction, however; they help you improve customer satisfaction as well.

The relationship between employee and customer satisfaction is not always clearly understood. While most companies recognize that customer loyalty is a key to their success, many of them miss the essential fact that employee satisfaction is a key to customer satisfaction. Satisfied employees create satisfied, loyal, and more profitable customers.

In their Harvard Business Review article, "Putting the Service-Profit Chain to Work," James Heskett and his colleagues maintain that:

The internal quality of a working environment drives employee satisfaction, which results in employee loyalty, which enhances productivity, which creates value for the customer, which largely influences customer satisfaction, which results in customer loyalty, which stimulates profitability and growth.

In addition to this linear chain, however, there is an important circular element as well. Customers feel better when they’re dealing with happy employees, and employees’ satisfaction is naturally enhanced when they deal with loyal, satisfied customers. Such customers are friendlier, easier to serve (even if their expectations are high), and more patient and understanding if a problem arises. This circular relationship dramatically magnifies the power of the chain. If nurtured properly, it can build upon itself, creating an upward spiral of increasing employee and customer satisfaction.

Too many organizations have yet to discover this relationship between satisfied employees and satisfied customers, and fail to recognize the competitive advantage of a satisfied workforce. They continue to believe that customers are unaware of and unaffected by the internal environment they create for their employees. They view investments in employee satisfaction and even in employee quality as too "soft" and unprofitable when compared with more tangible investments.

On the other hand, organizations that measure employee satisfaction recognize that the performance of their employees in treating customers well mirrors their own performance in treating employees well. They know that demotivated, mistreated, mistrusted, and undervalued employees can’t be expected to deliver superior service to customers. If you’re unsure of this, take a moment to think about your own experiences dealing with obviously unhappy employees of companies with which you’ve done business.

The third reason why companies fail to conduct surveys—that issues may arise that the company won’t or cannot address—involves some misconceptions. The first misconception is that surveys create employee expectations that any (if not all) problems identified by the survey will be fixed by management. My experience has shown that employees don’t necessarily expect problems or concerns to be fixed, but they do want them to be acknowledged and addressed. They want to know that they’ve been heard, and they want an honest response, even if the response is to tell them why a particular issue is not going to be addressed. Moreover, when there are problems that do need to be remedied, there is often the opportunity to involve the employees themselves in the process of identifying solutions and participating in their implementation.

The second misconception is that improving employee satisfaction necessarily involves the undertaking of costly changes, particularly in pay and benefits. These elements do, of course, influence employee satisfaction and need to be reviewed regularly. But improving elements of employee satisfaction often requires little or no financial investment. Better communication with employees can often have a significant impact, and other remedial efforts aimed at bettering working conditions, supervisory skills or interdepartmental teamwork, for example, may involve procedural changes and educational programs requiring fairly small expenditures.

In my work, I have never come across a company that focuses on employee satisfaction at the expense of its customers. But it is not unusual to find companies focusing on their external customers while paying too little attention to the needs of their employees. Companies that act in this way fail to recognize that, at a time of growing product commoditization, their employees are often the most important delivery vehicle of customer satisfaction, and the one that can best differentiate them from their competitors.

Taking the time to better understand your employees’ thoughts and opinions, and tapping into their reservoir of experiences and insights, can be one of the best investments you can make in the long-term success of your organization.

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Feel free to contact Elliott Brown at
Elliott@elliottbrown.com regarding this article, or for information about surveys.

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Testing for Disparate Impact on Negative Employment Actions


by William H. Truesdell, SPHR

Doing a disparate impact test on negative employment actions, such as termination, has confused some people. If you think of it as a reverse of the computations done when the employee movement is positive it will make more sense.

New hires and promotions are positive employment actions. Termination is a negative action. Here is an example that may help.

Group # Terminations
(Termination Log)
# in JG at start
of year + hires
(Eligible Pool)
Selection Rate
Terminations /
Eligible Pool
White 10 46 21.7%
Black 2 9 22.2%
Hispanic 1 15 6.7%
Asian 4 17 23.5%
American Indian 0 0 --
Male 11 48 22.9%
Female 6 39 15.4%
TOTAL 17 87 19.5%

Once the selection rates have been determined, as in the table above, we can move to the next step which is to compare those selection rates. Remember, in the case of terminations, however, the most favorably treated group is the one with the lowest selection rate rather than the highest. So our comparisons would look like this:

Most Favorably Treated
Group
Protected Group Selection Rate Ratio
Hispanic (6.7%) White (21.7%) 6.7 / 21.7 = 30.9%
Hispanic (6.7%) Black (22.2%) 6.7 / 22.2 = 30.2%
Hispanic (6.7%) Asian (23.5%) 6.7 / 23.5 = 28.5%
Female (15.4%) Male (22.9%) 15.4 / 22.9 = 67.2%

It appears that there is a potential for disparate impact against White, Black, and Asian groups and against men as well. None of the selection rate comparison ratios reached 80% or more which is the threshhold for acceptability. That being the case we have to begin an investigation to determine why Hispanics and females are terminated at rates so much lower than Whites, Blacks, Asians and males.

Regardless of the positive or negative nature of the employment action, if your computation indicates some group is selected at less than 80% of the rate for the most favorably treated group, you should conduct an investigation into why that condition exists.

While this simple computation is not definitive, and the result doesn’t PROVE that disparate impact exists, it is suggestive enough to raise the questions an investigator will use to determine if there is in fact some illegal discrimination causing these results.

Based on the rulings of the U.S. Supreme Court, employers are entitled to go further in their mathematical testing of these data. It is permissible to use statistical significance testing and probability testing to determine if the disparate impact indications could have happened by chance. If so, there is no disparate impact, and an investigation is not even warranted. These tests are a bit more complicated than the simple 80% test. Yet, it would behoove employers to take advantage of the opportunity to rule out chance as the cause of testing results.

More information is available in our best selling book, Secrets of Affirmative Action Compliance, now in its 6th Edition. If you would like to learn more or purchase a copy of the book for your library, go to AAP Book

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No Job (or Individual) is Safe from Discrimination Charges


It has been a number of years since Judge Clarence Thomas was first nominated to the Supreme Court by the first President Bush. It has been just about as long since the never-to-be-forgotten Senate confirmation hearings broadcast allegations of sexual harassment against Judge Thomas.

Whether you believe Judge Thomas, or his accuser, Professor Anita Hill, you must conclude that such accusations can touch any supervisor.

How can you defend yourself against such claims of discrimination? How can you protect your business and personal finances from devastation by judgments which may be made against you due to discrimination? The answer to both questions is this: Make your employment-related decisions based only on job-related information, document your decisions and reasons, and conduct yourself in a way that will reduce the opportunity for accusations of wrongdoing.

How to Avoid Sexual Harassment Charges

Step 1: Have written job descriptions for all jobs in your business. If you have more than one person doing the same work, you only need one job description for the group. Now is a particularly good time to review job descriptions because we are coming up on a new year and you can start "fresh" in many ways. Remember, the Americans with Disabilities Act requires that we provide accommodations to both applicants and employees if they can perform the essential functions of the job with or without that accommodation. How will you know the essential functions of the job without having a job description? Here quickly is a list of what your job descriptions should contain:
  • List major duties or responsibilities of the job. Identify the percentage of time an incumbent will spend on each responsibility. Be sure the total is 100%.
  • Under each responsibility, list the key tasks to be performed. (Keep your list to three or four items for each responsibility.)
  • State the amount of education and experience that is required by the job. Specify the skills required rather than years of schooling. e.g.; basic math needed to compute sales record information; basic English skills needed to prepare reports, read customer orders, and converse with customers on the telephone.
  • Identify the influence or control the job will have over company assets. e.g.; use of company vehicle, approval authority for XXX dollars, control of petty cash funds, etc.
  • Identify the physical and mental requirements of the job. e.g.; Sits for long periods; carries boxes weighing XX pounds; converses with customers about sizes, shapes and costs of various products.

Abiding by employer policies is part of everyone’s job requirement, and a condition of continued employment. You do not have to write "abiding by employer policies" into every job description as a responsibility unless you choose to do so.

Step 2: Make your employment-related decisions based only on the relationship of employee performance (or qualifications for performance) to the job requirements. Pay increases should be related to job performance. Promotions should be related to job performance. Work assignments should be related to job performance. And, hiring and firing should be related to job performance. Inappropriate reasons for taking employment-related action against an employee might include: Color of hair, style of shoes, accent, or any of the class identifications protected under federal or state equal opportunity laws. Typically they include: Age, sex, race, color, national origin, religion, pregnancy, and disability. Some states protect marital status, medical condition, political affiliation and sexual preference. Be sure you know the laws in your own state.
Step 3: Document each of your employment decisions and the reasoning you used to arrive at them. Your documentation can be short and simple. For example, "Gave Pat a raise because of performance results during the past year." Remember, too, that you must be able to show employee performance reviews if you refer to them. Always assume someone will challenge your decisions and assure yourself that your documentation will explain your reasoning.
Step 4: Personally behave in ways that will protect you against charges of harassment. Normal professional justification aside, your relationships will be more positive if you keep your personal life separate from your business life. The message our courts have been sending employers is simple: People should be able to do their jobs and be judged only on their performance of those job functions.

No one can guarantee you won’t be accused of discrimination. If you have managed well, however, you will be able to demonstrate that the accusation is unjustified. According to a five year study of discrimination claims in Ohio, as reported in the October 1991 issue of HR Magazine, discrimination strikes every job from top executive to laborer. Men file more claims in the traditionally male-dominated jobs – executive, administrative and managerial, production, transportation and labor. Women’s claims are predominant in administrative support, traditionally female-dominated jobs, and in four other areas – professional specialty, technicians, sales and service.

Sexual harassment in the workplace continues to generate a great many complaints. Sexual remarks accounted for about one-half of the harassment claims reviewed by the Ohio study. Touching and seeking favors each accounted for about one-fourth of the claims. Harassment in sales jobs occurred at twice the rate as women were represented in these positions. The vast majority of discrimination complaints occurred during the "recruitment/selection" and "termination" phases of the employment relationship.

On the federal level, from 1992 through 2002, the Equal Employment Opportunity Commission (EEOC) processed between 10,532 and 15,889 charges of sexual harassment each year. After all of the media coverage of enormous punitive damage awards during that ten year time, and countless hours of corporate training on the subject, reasonable cause findings in EEOC sexual harassment charges jumped from 3.8% of cases in 1992 to 9.3% in 2002. The result was actually higher (10.7%) in 2001.

Findings of "No Reasonable Cause" also increased during that ten years from 32.8% in 1992 to 47.1% in 2002. Administrative closures fell during that time as well, meaning fewer individuals were asking for a Right-to-Sue letter before the case is fully investigated and a determination made.

The big news, however is in the raw numbers:
In 1992 there were 10,532 charges of sexual harassment filed with the EEOC. Along the way to 14,396 in 2002, there were seven years of more than 15,000 charges per year. The problem of sexual harassment is surfacing more frequently in the form of EEOC complaints. And, remember, there are many state Fair Employment Practices Commissions around the country.

Preventing complaints can be achieved through proper implementation of policies and decision making processes. Encourage your employees to let you know when problems are occurring. When claims are filed with an external agency, you risk becoming defensive. In every case of external complaint filing, you lose control over processing the complaint. As a matter of fact, once a charge is filed and you are notified, you may not legally talk with the employee about that issue, except through the case investigator at the agency. Resolving complaints becomes very difficult when you are forced to route all communications through a third party.

Successful business managers and HR professionals have at the top of their priority list the prevention of employment discrimination complaints. The rest will likely not be around much longer anyway.

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Team Building: Reaching for the Brass Ring?


Perhaps, you can remember riding on the classical merry-go-‘round as a youngster, and stretching to reach the brass ring every revolution. If you got one, you were entitled to another ride … free. One hazard of the effort was that you would stretch so far you lost your balance and fell off the creature you were riding.

Building business teams in today’s world is sometimes like that carousel ride and stretch for the brass ring. If you aren’t careful about proper balance, you can get bruised by falling.

That isn’t to say you shouldn’t make the effort. Indeed, few approaches to managing a business can be as successful as a well designed "team approach." It simply requires careful planning and dedicated follow-through.

Teams can be temporary or permanent parts of your business structure. They can be project related or functionally based, such as quality assurance teams. Teams can meet only a few times each year, or work together daily in pursuit of their objectives.

Business teams can offer a growing company decision-making advantages. Groups of employees, organized into teams, can bring a refreshing perspective to problem solving. Teams offer a company the opportunity to tap into all employee resources and avoid the pitfalls of one-sided executive decision making.

Well, if that is the case, why don’t more businesses actively foster team participation in their operations? Teams can be used in small businesses as well as large. So, size of the business doesn’t seem to be an answer to the question. The answer, simply stated, is this: Team building takes a lot of effort. It requires a total commitment of the executive responsible for its success. And, when that happens, the pay off can be remarkable.

If you wish to begin a team-building process in your company, you will need to emphasize:

  1. Communication - managers must increase listening and questioning skills, employees must overcome hesitancy to pass along both good and bad news to team members.
  2. Planning - defining team objectives is essential for members to understand the purpose of their activities. Define individual roles clearly to avoid misunderstandings about responsibilities and authority. Assure efficiency of team operations by designating schedule deadlines. Many of these can be early products of team effort.
  3. Leadership - team leaders guide discussions, help the team set priorities, coordinate activities and develop action plans. They assure each member the opportunity to participate fully.
  4. Incentives - reward systems are necessary to provide team members proper compensation for their contributions to the company’s success. Being selected to participate in a team can become a sign of achievement in itself. Sharing in the fruits of the team’s work should be a benefit each member receives.

    Teamwork can be fostered by the following elements:*

    • Interesting and stimulating work
    • Recognition of accomplishments
    • Experienced and qualified personnel
    • Adequate training
    • Effective leadership
    • Open communications
    • Employee growth potential
    • Strong bonds among team members

    Barriers to team work include:*

    • Unclear goals and objectives
    • Insufficient resources
    • Interpersonal conflicts
    • Autocratic management
    • Disinterested top executives
    • Job insecurity
    • Poorly established priorities
    • Excessive bureaucracy


    * From Business Teams by Thomas Owens, "Small Business Reports," January 1989.

    If you are just getting started in the use of teams in your company, consider beginning with "special teams." Usually, these teams are formed for the specific purpose of addressing a given business problem. It might be associated with production quality, customer service, cost reduction, or any other issue. Simply reducing the complexity of some process may be reason enough to institute a special team in your organization.

    Team members can gain a sense of personal involvement and get an opportunity to work on problems that require their unique knowledge and insights. That’s a big advantage for you, the business manager or HR professional. Therefore, careful selection of team members is critical to the team’s success. Use the minimum number of people required to do the job. Those you select should have the knowledge, ability and enthusiasm to contribute effectively on the specific problem the team will face. Participation should be voluntary. Ask for participation, don’t order it.

    If necessary give team members a brief training in effective use of problem-solving, statistical process control, or other techniques for effective group functioning. A small investment of time early on can save a great deal of wasted time caused by communications breakdowns later.

    Identify the executive in your company who will be the team’s contact and "champion." This person will provide the "power" required for actions the team must take. The executive may or may not be a team member. It is important, however, that the team have access to this individual whenever necessary.

    Start slowly in your experimentation with team units. Build your successes one at a time. Convince yourself and your employees that it is possible to catch the brass ring through teamwork. Each success you log will create a greater interest in using the team approach on the next business problem that surfaces.

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    The Employee Handbook: Low Cost Tool for Big Savings


    A small San Francisco employer recently wrote a check for $18,000 to cover back pay and fines levied by the California Labor Commissioner. When the check cleared and was returned with his monthly bank statement, he realized that he had nothing positive to show for his expense except the belated wisdom that it could happen to him … and it did.

    His story is similar to many others. He employed a small workforce. Everyone seemed like family. They all got along well most of the time, like family. When work backed up, everyone agreed to help by working overtime. He said he would give them time off later to compensate. He depended on each employee to keep track of the overtime worked. He trusted them … like family.

    The day came when one of his employees and he had a disagreement. He can’t even remember what caused the conversation, but does remember that it ended with her resigning from the company. He recalls thinking at the time it was a severe reaction to such a minor issue.

    A couple of months passed. Then the mail brought him a notice from the Labor Commissioner that a complaint had been filed by his former employee claiming he had failed to pay her for several hundred hours of overtime. He didn’t believe she could have possibly accumulated that much overtime, but he had no work records to support his belief. She had kept track of her extra hours for herself, as he requested, and she took the records with her when she left. Unfortunately, said the notice, the California Labor Code requires overtime worked by people in her job category to be paid time. It does not allow the option of compensating time off at the employer’s discretion.

    He paid the $18,000.

    With a much smaller investment, this employer could have had a customized Employee Handbook for his business that helped him prevent the problem he encountered. And, he could have had something to show for his money besides a canceled check.

    Employee Handbooks are critical to all employers in California who want to avoid the kind of problem this employer encountered. They can help reinforce the employer’s rights under the Employment-at-Will doctrine, explaining to employees that the employment relationship can be ended by either of them for any cause, or for no particular cause. A properly prepared handbook outlines policies of equal treatment, compensation, privacy of information, and freedom from sexual harassment. It also contains details about how employees should maintain work time records, and benefits they are entitled to such as workers’ compensation, state disability insurance and Social Security.

    Most important, perhaps, a carefully prepared Employee Handbook communicates the message that the employer wants to maintain a positive, productive relationship with all employees.

    Can you afford to pass up investing in development of your own Employee Handbook? The risks you accept without one are huge. And … every employer is self-insured against those risks. Employment liability is not something you will find on one of your business insurance policies as a covered risk. In some states it is available as a separate policy with deductibles in the six and seven digit range. If you are like most employers, there is no provision of a "Funded Reserve for Employment Liability" in your financial records. Any loss will most likely come directly from your monthly operating budget.

    Are you ready to write a big check for back pay and penalties like the San Francisco employer we told you about? Think about it as a business decision based on economics. Then consider the value you will gain in employee communications with an Employee Handbook. What will be your choice?

    For more information about development of an Employee Handbook, or review of one you already have, please contact Merit Resource Group at 925-828-4700. Be sure to tell them you were sent by The Management Advantage, Inc.

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    A Gentle Word on Behalf of Our Business

    When you need help developing your affirmative action program, give us a call. We specialize in AAP development, implementation training and compliance review support for clients all over the country. Find out more about our AAP development service by looking at our sample agreement and other information. You will find it all at http://www.management-advantage.com.

    You wouldn't go to an IRS audit alone. Why think about going into a Department of Labor compliance review without professional support? The stakes are just as high either way.

    We are ready to give you the support you need.

    And while you're at it, think about ordering a copy of our reference and training book on preparing affirmative action plans and managing compliance reviews. You will find it an invaluable resource at a price that just can't be beat.

    Secrets of Affirmative Action Compliance, new 6th edition, contains over 500 pages of the latest and current regulation requirements and practical suggestions for your organization. Includes new Federal Regulations. $99.95 plus $9. shipping/handling and CA sales tax for CA destinations. Credit Card Orders ... Call Toll Free:

    1-888-671-0404

    We can help with your other human resource management needs as well. Think of us the next time you need:

    • Employee Handbooks
    • Management Training in Compliance Issues
    • Affirmative Action Plan Development
    • Affirmative Action Statistical Analysis
    • Disparate Impact Testing for New Hires, Promotions, Transfers, Terminations
    • Expert Witness
    • Books, Software or Other Support Materials for HR Professionals

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    or simply give us a call and tell us in person. Our office number is 925-671-0404. We appreciate your feedback.

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